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An increasing number of customers prefer to communicate using text messages, instead of leaving a voicemail or sending an email. This has a lot of benefits for your customers, and also for businesses that are embracing this new way to communicate ins a professional and sustainable way.

Enabling SMS on a business main phone number can offer several advantages:

• Increased customer engagement : SMS messaging is a popular and convenient way for customers to communicate with businesses. By enabling SMS on a business main phone number, customers can easily reach out with questions, feedback, or requests, leading to increased customer engagement.
  
  
• Improved customer satisfaction : SMS messaging can provide quick and efficient customer support, allowing businesses to address customer inquiries and issues promptly. This can lead to improved customer satisfaction and loyalty, which in turn is a key strategy and competitive advantage.
  
  
• Cost-effective communication : SMS messaging can be a cost-effective way to communicate with customers. Unlike traditional phone calls, which may require additional staff to answer, SMS messaging can be managed with automation or by a single person, making it a more efficient use of resources.
  
  
• Increased sales : By enabling SMS on a business main phone number, businesses can communicate with customers in real time, providing personalized and timely responses in the final stage of the buying process, thus driving sales.
  
  
• Improved internal communication : SMS messaging can also be used for internal real-time communication, when a phone call is not necessary or ideal, and while emails may not be seen in time. This makes it easier to communicate and/or update team members who are dispatched on service calls without interrupting their work.

Overall, enabling SMS on a business main phone number can provide a range of benefits for businesses, including increased customer engagement, improved customer satisfaction, cost-effective communication, increased sales, and improved internal communication.