Social networks such as Facebook, Twitter and LinkedIn are essential tools to enable companies to expand their markets and diversify the means of communication with their customers.
Previously, a company wishing to acquire a telephone system had to make a significant capital investment. The main manufacturers; Avaya (Nortel, Lucent), Mitel, Toshiba, Panasonic, etc., provided a host of equipment offering more or less similar functionality, however incompatible with each other. This equipment was complex to maintain, requiring expensive specialized labor. Too often businesses were struggling with an aging, under-programmed and feature-limited phone system.
